Staff member Matthew Howard

Matthew Howard

Chief Financial Officer

Matthew is originally from Southside, AL, but has lived in the Destin, FL area for the past 8 years. Matthew is a proud alumni of Troy University, where he played baseball. Matthew is a seasoned CFO with a deep-rooted expertise in the vacation rental industry. With a career spanning almost a decade, he has excelled in financial management and strategic planning for some of the most prominent players in the vacation rental market. Outside of work, Matthew enjoys indulging in his passion for golf and exploring new destinations with his wife.

Hometown:

Southside, AL

Favorite Sports Team:

Troy Trojans, Alabama Crimson Tide, & Atlanta Braves

Favorite Places Traveled:

  • Iceland

Books on a Shelf Nearby:

  • Harry Potter by JK Rowling
  • Chasing Excellence by Ben Bergeron

Favorite Things:

  • Restaurants: Tin Top and Jesse's Restaurant
  • Golf
  • Traveling

Favorite Part About Working At Liquid Life:

The people I get to work with every day. I have yet to dread coming into work a single time since I started.


Experience in Vacation Rentals or Hospitality:

With Liquid Life since September 2023

Education:

Troy University, Bachelor of Science in Business Administration and Master of Accountancy

Relevant Work History:

Chief Financial Officer, Liquid Life Vacation Rentals

Orange Beach, Alabama | 2023 – Present

Director of HR & Finance, Key Data Dashboard

Santa Rosa Beach, Florida | 2021 – 2023

Manager of Accounting, Choctawhatchee Electric Cooperative (CHELCO)

Santa Rosa Beach, Florida | 2021

Director of Internal Accounting, 360 Blue

Santa Rosa Beach, Florida | 2019 – 2021

Senior Accountant, Carr, Riggs & Ingram

Crestview, Florida | 2016 – 2018

Business Development Manager, Steel City Pops

Troy, Alabama | 2014 - 2015