With twelve years in marketing and eight years in hospitality under her belt, Shelby is a master of weaving brand stories and crafting compelling content. Her academic journey led her to a Bachelor's degree in Marketing Communications from the University of West Alabama. Following her aspirations, she embraced the Gulf Coast's sun-kissed shores in 2017, turning her sandy daydreams into reality. Now, at Liquid Life, Shelby leads the Marketing team in melding storytelling, sharp copywriting, vacation rental analytics, and dynamic social media strategies to make marketing magic.
Hometown:
Livingston, AL
Favorite Sports Team:
Alabama Crimson Tide
Favorite Places Traveled:
- Italy
- Bora Bora
- Oahu, Hawaii
- New York City
- Bahamas
- New England in the Fall
Books on a Shelf Nearby:
- Throne of Glass series by Sarah J Maas
- Fourth Wing series by Rebecca Yarros
- Practice Makes Perfect by Sarah Adams
- Every Summer After by Carley Fortune
- Harry Potter by JK Rowling
- Unreasonable Hospitality by Will Guidara
Favorite Things:
- Things to do: Picnicing on the beach, date nights at new restaurants, and shopping at local bookstores
- Traveling to new places with my hubby
- Book Club with my besties at Dorothy June Booksellers
- Movies & Shows: She's the Man, Harry Potter & the Sorcerer's Stone, Twilight, & Gilmore Girls
- Listening to Taylor Swift
- Broadway shows (Hamilton and Wicked are my fave!)
- Disney World
- Coffeeeeeeee (specifically Telegraph Espresso in Downtown Foley)
Favorite Part About Working At Liquid Life:
Liquid Life is such a special company to work for. The community and collaboration between individual teams and leadership as a whole creates a culture and environment where people feel safe and heard. I am so grateful to work for a company who cares so much about its people. After many years here, I have seen so much growth, and I am so grateful and excited to see where it's going.
Experience in Vacation Rentals or Hospitality:
With Liquid Life since May 2018
Education:
University of West Alabama, Bachelor of Science in Marketing Communications
Relevant Work History:
Marketing Manager, Liquid Life Vacation Rentals
Orange Beach, Alabama | 2018–Present
Photographer, Shelby Berry Photography
Orange Beach, Alabama | 2016-Present
Editorial Writer, The Bluegrass Standard Magazine
Meridian, Mississippi | 2017-2023
Creative Director, The Angie Denney Agency
Pensacola, Florida | 2014-2018
Sales & Marketing Consultant, The Demopolis Times Newspaper
Demopolis, Alabama | 2014
